• Leveraging this time for personal and professional growth. Currently enrolled in an online SEO Specialization at UC Davis in California, emphasizing practical skills like competitive analysis, client management, and SEO recommendations. Also, pursuing German proficiency on Verbling.

ACQUISITION, OPTIMIZATION, AND REPORTING

• Manage multichannel initiatives for Europe and LATAM. Brainstorm, develop and implement B2B2C online marketing strategies using A/B and multivariate testing. Closely monitor trends in key performance metrics: NcR, CTR and CR, weekly reporting to management and stakeholders.
• Responsible for Cross-market initiatives providing marketing solutions in an equally creative and datadriven way to solve problems of the target audience such as low conversion rates on a leavers flow implementing CPL strategies with Apple Music and Amazon.
• Organize with Partnership Team Account Management to look at trends on key clients and look for any new customer marketing opportunities with the goal of optimizing client performance and profitability.

RETENTION

• Develop e-mail Marketing Campaigns & Testing: copywriting and coordination with designers, web developers and project coordinators to obtain from each team innovative ideas.
• Targeting, scheduling and reporting for international e-mail campaigns to ensure the right messages are positioned to the audience.

PRODUCT MODERNIZATION / BRAND STRATEGY

• Pitching new European market opportunities in Germany and Portugal considering legal, cultural, customer behavioural trends and factors. Responsible for brand name and identity creation, testing deployment on key brands such as Sarenza and Fnac, monitoring, providing recommendations based on performance.
• Coordinate rebranding for French product: Identify risks and impacts, create new brand identity and deploy testing on key partners such as CDiscount, OuiSNCF, Fnac and Darty.

COMPLIANCE MARKETING LIASON

• Worked closely with in-house legal teams to implement mandatory online EU e-privacy regulations in addition to Brazilian regulations, devising strategic approaches to minimize their impact. Received special recognition from the Tenerity CEO for successfully managing this initiative.

• Monitored and optimized KPIs, assisting the Acquisition team.
• Led creative testing strategies, ensuring compliance with local regulations, GDPR, and e-privacy requirements.
• Coordinated cross-functional teams for seamless execution of online campaigns targeting European and LATAM markets.
• Conducted quality control, briefing, and review of materials for successful launches of A/B tests and online campaigns, fostering innovative concepts.

SOCIAL MEDIA COORDINATOR

Non-Profit Organisation – In parallel Remote Activity, Feb 2018 – Oct 2021

• Handling all incoming calls for UK, Ireland, Spain, France, ensuring customer satisfaction and service level agreements are met.
• Responding to all e-mail requests / written communication.
• Promoting the Company or Client goods and services as required, in line with department and individual targets and service levels.
• Ensuring that knowledge of products and procedures is comprehensive and up to date.
• Identifying areas where additional training may be required to ensure continued quality and productivity of the team.

• McDonalds crew member. Connecting well with the customers giving them the best care and attend to their needs.
• Free-lance projects: Book Cover design (From Accidents to Zero) for Andrew Sharman, President of IOSH, The Institution of Occupational Safety and Health (UK).

• Develop along marketing team specific creative presentations for key campaigns with top clients such as Coca-cola, Adidas, Pepsi, among others.
• Follow briefs to produce high quality design work for cover and interiors of illustrated books.
• Develop concepts, graphics, and layouts for product illustrations, company logos, and websites.
• Liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality.

MARKETING SPECIALIST

SAWI (Lausanne / Switzerland), 2019 – 2020

• Common Core for Sales, Marketing, and Communication Specialization Programs.
• Core Curriculum: Marketing, Sales and Promotion, Management, Analysis, Communication, Accounting, and Law. Marketing Specialization: Marketing Strategy, Public Relations, and Sponsorship

GRAPHIC DESIGNER

Nueva Escuela de Diseño y Comunicación (Buenos Aires / Argentina), 2006 – 2009 (CFC/ EFZ equivalent in Switzerland)

COURSES

LANGUAGES
Spanish Native, French C1, English C1, Portuguese B1 and German A2

SOFTWARE
Microsoft Office 365, Cognos, Jira, Confluence, Exponea, Contentsquare, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Canva, Microsoft Teams, Google Analytics.